Faryel Bhailal, owner Amsterdam Cupcake Company
Ever since I was a child, I was stimulated to experiment in the kitchen. That’s how I learned about failing — making a mess and then trying again. Nowadays, I pass these lessons on to my daughter Evy, not because I “have to,” but to pass on the beautiful lessons about being together and not giving up. You can follow us on how this is going on our Instagram The Floorbakers.
From my study of International Children’s Rights, with a humanitarian career in mind and a thesis on fair trade, I started a simple webshop with only four cupcakes. From delivering them myself by bike, I had no idea that all this would take me to the point I’m at today — working with a fantastic team of bakers, decorators and delivery drivers,
Amsterdam Cupcake Company was born with the belief in fair prices and wages (fair trade).
After becoming a mother, and the period of adjustment that took me a bit off balance, strangely enough the pandemic brought me back to my real entrepreneurial heart. The thousands of ideas were still there. Now they were more useful than ever and were finally given a place. A #supportyourlocals quarantine box and the never-ending support and help from friends, family and (in-law) parents rekindled the energy. This is why I started a business and why I kept doing business!
My entrepreneurial spirit has led to the launch of an innovative podcast, ‘Bakgemak’.
Purpose of Her Entrepreneurial Spirit
Tammy: What were you put on this Earth to do? In other words, what’s your life’s purpose?
If only I could keep peace and make everyone realize that we live together, with each other. So we can best support and help each other instead of thinking only about ourselves.
Tammy: What role does your work play in your life? How does it embody your values?
The business has evolved into a fairly commercial company. I would like to have my values reflected in my company, but that’s harder to do. The goal is to work with social organizations in Amsterdam to reduce child poverty, and ensure that these children also get the birthday cake of their dreams.
Empowering Other Women With Her Entrepreneurial Spirit
Tammy: What message would you like to give to other women?
Realize how lucky you are as a person and try to share that. That way the world will look better for all of us. Try to brighten up your day with a positive mindset. Believe in your powers. Don’t let anyone tell you you can’t do something.
Tammy: Tell us about your relationship with clothing. What do you think about the act of getting dressed? What role does clothing serve for you? Does it hold a certain meaning or significance?
For me, clothing must be comfortable, even while working in the bakery. Nice and comfortable and warm or airy enough, depending on the season.
Tammy: Describe an outfit of yours that makes you feel like Wonder Woman when you wear it.
My glittery party dress I bought last year to dance my way into my 35th year of life!
Follow Faryel Bhailal, Wonder Woman of the Week
To find out more about Faryel Bhailal, owner of Amsterdam Cupcake Company, visit her website. You can also like her Facebook account and follow her on Instagram. She is also on Pinterest and you can listen to her podcast on Spotify.
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